The School of Product Innovations and Digital Marketing (SPIDM) aims and plans to engage students to Product, price, place and promotion. Students will also acquire knowledge on new technologies those are the intrinsic part of marketing strategies and Project Management with the Four Key Elements of Innovation: Collaboration, Ideation, Implementation and Value Creation. Additionally, a design-centric approach through UI/UX to user interface and user experience design, skill-based instruction centered around a visual communications perspective will add value to all courses of SPIDM to all stages from user research to defining a project’s innovation, strategy, scope, and information architecture wireframes. That is why, courses in this school carries a high demand in job fields and wider variety of careers. The future Digital marketers and innovators at SPIDM are professionally produced to reach their target market of consumers who will benefit from and connect with their products.